Content is power
We believe in the power of content, and we help our clients identify, engage and build deep relationships with consumers through it. Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.
We sift through data, research and insights and uncover the nuggets that will fuel our work. That accomplished, we can identify your business problem and how our content can solve it. Once we’ve done that, we’ll come up with a plan for how that content will work across all distribution channels, down to individual pieces of content. Then we get to work, and ensure that everything we do stays within those guidelines.
Making it shareable
We bring our campaigns to life in partnership with the social and paid media teams who optimise our content, package it for relevant audiences and make it sharable. Key influencers and brand advocates are identified by working with PR, marketing and social media teams, and by analysing what’s trending at the moment.
Understanding the right KPI’s to measure success (whether direct revenue generation or key engagement metrics) is crucial to communicating the value of a brand’s content. Not all content is created to generate revenue – some pre-purchased content enables brands to be discovered and added to a consumer’s consideration set. Other content can cater to post-purchase needs to increase usage, loyalty and repeat customers.
Evolving to meet demand
As content changes the way your customers interact with you, you need to be flexible to accommodate the demand and remain efficient. It’s not an overnight change, but our resources and expertise combined with your staff skill sets can help your business evolve into a highly intelligent and structured content organisation.
What Makes Us Different?
From research, to creation, to implementation, we deliver efficient, effective content marketing for our clients.